#MY WRITING CHECKLIST HOW TO#

Write the most important things first, especially in a longer post that might be cut off with a “Read More.”.

The exception to this rule is Twitter, where the character limit is shorter and contextual hashtags are commonplace. This is mainly for accessibility as contextual hashtags can be difficult to read.

Hashtags are usually best placed at the end of posts.

And 40 characters or less will earn you 86% more engagement than longer posts. Studies have found that Facebook posts of around 40-80 characters perform best. They also don’t have the time or energy to read lengthy posts or technical ramblings.Ĭaption lengths vary between social media platforms, with Twitter allowing just 280 characters, TikTok now allowing 2,200, and Facebook allowing a whopping 63,206 characters!īut just because you’re allowed to use 63K characters, doesn’t mean you should. Realistically, though, social media fans won’t have that level of comprehension. One of the things done at Contentworks Agency is to break down very complex subjects, such as the stock market, blockchain, and cryptocurrencies and make them relatable.Ĭompany founders and stakeholders often struggle to do that because their own knowledge is immense. Look at this cheeky banter I had with fun new cereal brand Surreal!) (That is something many brands forget to do.

Stay in character for responses and comments as well as proactive posts.

Know who you’re talking to with a solid customer demographic documented.

#MY WRITING CHECKLIST HOW TO#

Understand how to adapt your brand voice for different situations like complaints or PR disasters.

Have a clear and actionable TOV document that includes social media.

LinkedIn is less likely to be snarky and silly, for example.

Your brand voice may adapt slightly for different platforms.

In fact, passengers troll them for fun and entertainment, much like here’s how the budget airline responds to inquiries.īy keeping their customer service account separate, they can stay true to their TOV on the main account! Quick tips for writing social content For example, if you receive an angry complaint on Twitter, will your brand voice still be jovial? Probably not.īudget airline Ryanair walks a nice line in regard to brand voice.

Social media content must also adapt that brand voice to fit into relevant situations. The tone of voice on your website, social media, video marketing, and offline/print advertising should be consistent. Sometimes called a TOV (Tone of Voice), most big brands will have this nailed down in an official document. So, how can you nail great social media writing?Ī brand voice allows audiences to easily identify and relate to your brand. “We really do believe if you’ve got a story worth telling then you shouldn’t have to pay to tell it,” s ays Nicola Matthews, head of Marketing at Tony’s Chocolonely. The awesome content tells the brand’s story on the packaging and through social media content. With a clear emphasis on corporate social responsibility and leveling the inequalities in the cocoa business, the brand places its product at the forefront of discussions with great content and messaging. While its huge competitors invest millions into advertising each year, Tony’s Chocolonely has reached revenues of over €100m (£83m) without spending anything. Dutch chocolate brand Tony’s Chocolonely has grown rapidly over the past few years yet spent zero on paid advertising. Does Great Social Media Writing Increase ROI?īrands with consistently great social media content can spend less on paid advertising and glean a loyal following. In this article, I’m walking you through my five-point social media writing checklist.

So, writing for social media a critical role that directly impacts brand awareness, perception, and ultimately ROI. In a nutshell, social media writing is your brand speaking on social media. It also includes responses, retweets, comments, and sometimes even TikTok and YouTube Short scripts. Social media content writing includes short tweets, Instagram captions, and long-form LinkedIn posts and articles. Those factors are all achieved through one thing: excellent social media writing skills. Your social media strategy may include brand awareness, lead generation, or customer retention.

My writing checklist